Email marketing for restaurants that fills tables, not inboxes

Send campaigns to the guests who've opted in, and let automations welcome first-timers, thank your regulars and bring lapsed guests back. It's built into your booking system, so every email knows who has actually been in.

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Included in every account. $1.25 per cover, no subscription.

Sends to guests who haven't visited in 60 days Sends after a guest's first completed visit Sends when a guest reaches five visits Sends to your highest-spending guests

Campaigns for the moments that matter

A quiet-Tuesday offer, a new seasonal menu, Mother's Day bookings opening: write it once and send it to the right guests. Choose all your opted-in guests, a saved segment, or tune the audience by visits, last visit or tag, with a live count as you go.

Emails carry your restaurant's name and branding, with an optional photo and a button to your booking page. Send straight away or schedule it, and replies come straight to your business email.

Greets every guest by name
Insert the guest's first name, with a friendly fallback for anyone whose name isn't on file.
Built from your guest list
Audiences come from the same guest profiles as your bookings, so "not seen since spring" really means it.
Tracked links
Links are tagged automatically, so your website analytics show the visits each campaign brings.

Automations that send themselves

Start from a recommended automation, or build your own from guest filters or a saved segment. Each one keeps watching your guest list and emails every guest who matches.

  • We miss you

    Guests who haven't visited in a while, 60 days to start with. It can email them again if they come back and later drift away.

  • Welcome

    Guests after their first completed visit, while the meal is still fresh in their mind.

  • Loyalty thank you

    Guests who reach a number of visits, five to start with.

  • VIP thank you

    Your highest-spending guests, so they know they're noticed.

Every automation starts by queuing matching guests for you to approve. When you trust it, switch it to send on its own.

AI that knows your bookings

Not sure what to send? Make a Rezzy's AI agent looks at your own bookings, such as quiet weekdays, guests you haven't seen in a while and dates worth marking, and proposes campaigns with the reason behind each and a complete email already drafted.

Make a Rezzy's AI agent drafts the email from a line or two of what you want to say: the subject, preview line, message, button and sign-off. Everything stays editable, and nothing is sent until you've reviewed it.

  • Ideas grounded in real numbers

    Suggestions come from your restaurant's own booking data, not generic marketing advice.

  • Audiences in your own words

    Type "regulars we haven't seen in a couple of months" and get the filters to match, with a count.

  • You stay in charge

    Drafts arrive in the composer for you to edit, send or schedule.

Consent handled for you

Guests opt in to email from your restaurant when they book, with an unticked box they choose to tick. The date and where they opted in are saved on their profile, consent is checked again at the moment of sending, and every email has an unsubscribe link.

1,000 marketing emails a month
Included in every account, across campaigns and automations. Booking emails don't count.
Your list, exportable
Consent is part of every guest profile and included when you export your guest list.

Questions about email marketing

Who can I send marketing emails to?

Guests who have opted in to email from your restaurant. They're offered an unticked opt-in box when they book, consent is checked again at the moment of sending, and every email carries an unsubscribe link.

How many emails can I send?

Up to 1,000 marketing emails a month, across campaigns and automations. Booking confirmations and other emails about a guest's booking don't count towards that.

Do replies come to me?

Yes. Emails are sent from your restaurant's name and replies go to your business email address.

Can I see how a campaign did?

Each campaign shows how many guests it was sent to, any addresses it couldn't reach and how many guests unsubscribed. Links are tagged automatically, so your website analytics show visits from each campaign. Open and click tracking is coming soon.

Does email marketing cost extra?

No. Campaigns and automations are part of every Make a Rezzy account, which costs $1.25 per seated cover, capped at $125 a month, with no subscription.

What else Make a Rezzy does

See a campaign go out from Make a Rezzy

A short walkthrough shows you how it works end to end, and what Make a Rezzy would cost based on your typical covers: $1.25 per cover, capped at $125 a month.

Book a 30-minute walkthrough Create a free account

See every feature or how pricing works.