Restaurant advertising measured in covers, not clicks

We run Google ads for you, aimed at the shifts you want to fill. Because guests book on Make a Rezzy, you see what each campaign cost and the bookings and covers it brought in.

Book a 30-minute walkthrough How ads work

Included in every account. $1.25 per cover, no subscription.

Example figures, to show how the Ads page reads.

Ads that report bookings, not clicks

  • Every booking traced

    Each ad links to your Make a Rezzy booking page with a campaign tag, so the booking records which campaign brought it.

  • Bidding that learns what books

    Bookings from guests who accept tracking are reported back to Google, so it steers towards people who actually book, not people who only click.

  • No-shows don't count

    A booking that's cancelled or marked a no-show is withdrawn, so campaigns aren't trained on tables that never sat.

Built around the shifts you want to fill

A short wizard asks what the ads should do: fill quiet shifts, reach new guests or promote one thing. Your quietest days are picked out from your own booking pattern, and you choose the times and how far around your restaurant the ads reach.

Pick a daily budget and the wizard shows what it costs. Once you've run ads, it estimates how many bookings a week to expect from what bookings have cost so far.

Real photos only
Every campaign uses real photos of your restaurant. No stock images.
Suggestions with the figures
Cards flag a campaign worth a bigger budget, or one that has cost too much per booking. The decision stays yours.

See the ad before it runs

Tell the wizard anything the ad should mention, an offer or a new menu or live music on a Thursday, and Write it for me drafts the headline, a few extra headlines and the description from your business's details. Every field stays editable, with the character count Google allows shown as you type.

An example draft, and roughly how it reads to a guest.

  • Counted as you type

    The headline is capped at 30 characters and the description at 90, the limits Google enforces, with a counter on each.

  • Extra headlines to test

    Add up to four more headlines. Google mixes them in with yours to find what works, and you can edit or remove any of them.

  • Nothing runs until you launch

    Set a campaign up now and save it as a draft. It goes to Google only when you press Launch campaign.

Your budget, protected

You set a monthly cap for media spend, and we approve it before anything runs. Spend is checked every ten minutes, and campaigns pause before another day's budget would take you over the cap.

Pause, resume or change a daily budget from the Ads page whenever you like. Make a Rezzy sends the changes to Google straight away.

No ad account needed
Ads run from Make a Rezzy's accounts, with your business named as the advertiser.
Clear costs
Media spend up to your cap, plus a commission shown before you launch, with VAT on both.
Pause when you're full
On request, a campaign can pause itself when the shift it promotes is nearly booked out.

Questions about restaurant advertising

Do I need my own Google Ads account?

No. The ads run from Make a Rezzy's advertising accounts, with your business named as the business being advertised. You set everything up and follow the results from the Ads page.

How much do the ads cost?

You choose a monthly cap for media spend, the money that goes to the ad platforms. On top of that there's a commission, a fixed percentage of each campaign's budget, shown before you launch. VAT is added to both. Ad spend is separate from your per-cover price.

How do you know which bookings came from an ad?

Every ad links to one of your Make a Rezzy pages with a campaign tag, so a booking records the campaign that brought it. Guests who decline tracking aren't counted, so the figures are a minimum.

Can I pause or change a campaign?

Yes. Pause, resume or change a campaign's daily budget from the Ads page at any time, and the change goes to Google straight away.

How is this different to running ads on Google myself?

Google will report back how many clicks and impressions ad campaigns get. But that doesn't tell you how many bookings came from the ads. Make a Rezzy's ads are measured in bookings and covers, so you can see the actual return on your spend.

What else Make a Rezzy does

See it working for your restaurant

Tell us about the shifts you want to fill and we'll show you how ads could work for your restaurant.

Book a 30-minute walkthrough

Read how ads work in the help centre, or see every feature.