Make a Rezzy can run Google and Meta (Facebook and Instagram) ads on your behalf, aimed at the shifts you want to fill. Because the booking happens on Make a Rezzy, the Ads page shows you what each campaign cost and which bookings it produced — actual bookings and covers, not clicks.
How it works
You do not need an advertising account of your own. The ads run from Make a Rezzy's Google and Meta accounts, with your business named as the business being advertised — Google and Meta show this as "Paid for by Make a Rezzy" in their ad libraries. You set up adverts once, we approve your monthly cap, and from then on campaigns, tracking and reporting all run from the Ads page.
Getting set up
Choose Set up adverts on the Ads page. Setup asks for three things: the legal name the adverts run for (usually your registered company name), what a typical guest spends with you — used to value the bookings the adverts bring in — and the monthly spend cap you want. Agree to the advertising terms and send the request.
Setup is also where your logo lives: a square logo shown alongside the adverts. We can copy the one from your marketing emails with one click, or you can upload one. Below it, the page counts the photos you have ready — three to five real photos of your business is ideal, and you can add them here or while creating a campaign.
Your monthly cap covers media spend — the money that goes to Google and Meta. On top of that we charge a commission, a fixed percentage of each campaign's budget. The rate and what it comes to are shown when you set the budget, both when you create a campaign and when you change one. VAT is added to the media spend and the commission.
We review and approve your requested cap before anything runs; until then the Ads page shows the cap as awaiting approval and campaigns cannot launch. We email you as soon as it is approved, so you do not have to keep checking. Once it is approved you can create your first campaign. You can change your spend per guest and your logo yourself at any time under Advert settings.
Every ad points at one of your Make a Rezzy pages — your booking page by default, or your business page, booking form, services menu or a single service if that suits the campaign better — with a campaign tag on the link. When a guest books, the booking records which campaign brought them — that is how the Ads page can put spend and bookings side by side. The Ads page shows which page each campaign lands on.
Bookings from guests who accepted tracking are also reported back to Google and Meta as the result the ads paid for, so the platforms steer their bidding towards people who actually book — not people who merely click. A booking that is later cancelled or marked a no-show is reported back to Google as withdrawn, so campaigns are not trained on tables that never sat.
The Ads page
Open Ads from the left-hand menu, under Campaigns. Spend figures come in from Google and Meta overnight; Refresh spend at the top of the page pulls the very latest figures on demand, a handful of times an hour.
- Cost per booking — everything spent across your campaigns in the range, divided by the bookings those campaigns produced. Compare it with what a typical table is worth to you.
- Spent → bookings → covers — the figures behind that number.
- Seated and No-shows — how those bookings turned out. Bookings still in the future count as bookings but not yet as seated.
- Monthly cap — the cap you agreed. The bar underneath shows how much of it the range's spend represents; the amber mark is the cap itself.
Below the summary, each campaign has its own row: which platform it runs on, whether it is running or paused, its daily budget, and its own spend, bookings, covers, cost per booking and no-shows for the range. The buttons at the end of the row let you pause or resume the campaign and change its daily budget.
Creating a campaign
New campaign at the top of the Ads page opens a short wizard. You choose what the ads should do — fill quiet shifts, reach new guests, or promote one thing — and the days and times to promote. Facebook and Instagram are shown alongside Google but are not selectable yet. Your quietest days are pre-selected from your own booking pattern, and you set how far around your business the ads should reach.
Pick a daily budget from the presets or set your own; the wizard shows what it costs you — the budget, our commission on top and the total a day, before VAT — and, once you have run ads before, roughly how many bookings a week to expect based on what your bookings have cost so far. Choose where the ad sends people — your booking page, business page, booking form, services menu or one of your services — and See where this goes opens that page so you can check it first. For the words themselves, Write it for me drafts a headline and description from your business's details, plus a few extra headlines Google mixes in to find what works — edit or remove any of them, or add your own. Everything stays editable, and the preview alongside shows roughly what the finished ad will look like.
Every campaign needs at least one real photo of your business — no stock images. Pick three to five from your photos, in the order you want them shown, or upload new ones right there; anything you want the ad to mention, such as an offer, is kept with the campaign. Accept the terms and conditions — linked next to the tick box — and finish with Launch campaign, or Save as draft to launch it later from the campaign list — a draft can wait for photos, but it needs one before it launches.
Suggestions
When there is something worth acting on, cards appear above the campaign list: a campaign booking tables cheaply that deserves a bigger budget, one that has cost too much per booking for two weeks running, spend that is producing no bookings, a promoted shift that is already nearly full, or one platform seating guests at half the other's cost. Each card states the figures behind it; the decision stays with you — nothing changes unless you change it.
Automated changes
On request, we can set rules on a campaign: run it only in chosen time windows, or pause it automatically when the shift it promotes is nearly booked out (and resume it when tables open up again). Every change a rule makes is listed under the campaign table with when and why. Rules never undo something you did yourself — a campaign you paused stays paused until you resume it.
Reading the numbers honestly
- Bookings are counted by the date they were made, not the date of the visit — that is how the ad platforms report too, so spend and bookings line up.
- Spend is reported by the ad platforms per day, so for a range that starts or ends mid-day the spend and bookings can differ by a few hours' worth of activity.
- Guests who declined tracking on your booking page are not counted against any campaign, even if an ad brought them. The figures on the Ads page are therefore a minimum — the real return is at least this good.
Changing or stopping your ads
You can create campaigns, pause or resume them and change their daily budget straight from the Ads page — the change is sent to Google or Meta right away, and the history stays on the page. The budget box shows what the new amount costs you, commission included, before you save it. A change to your monthly cap still goes through us; message your usual contact and we will make the change the same day. We email everyone with owner or admin access whenever your cap changes.
How the monthly cap protects you
Your monthly cap is the most we aim to spend on your adverts in a calendar month. We check your spend every ten minutes, and as soon as the month's spend plus one more day of your running campaigns' daily budgets would go past the cap, we pause the campaigns on the platforms. The row shows Paused at cap, with an amber note at the top of the page explaining why. They start again by themselves when the new month begins — you do not need to do anything.
The ad platforms report spend with a short delay, so the month's total can differ slightly from the cap. Launching or resuming a campaign, and any new daily budget, is checked against the room left under the cap before it is accepted.
Where to go next
- Reading the reports — the Marketing tab of Analytics shows every channel your bookings come from, not just ads.