Your restaurant can send up to 1,000 marketing emails each calendar month, across campaigns and automations combined. This article covers what counts towards the allowance, how to keep an eye on it, what happens when a send reaches the limit, and when the allowance renews.
What counts towards the allowance
Every marketing email counts — each guest a campaign is sent to, and each email an automation sends. A campaign to 200 guests uses 200 of the month's allowance.
The emails your guests receive about their bookings — confirmations, reminders, and post-visit follow-ups for us — are not marketing emails and do not count towards the allowance.
Keeping an eye on your usage
The Campaigns pages show a running meter — for example 240 of 1,000 used — so you always know where the month stands. When the allowance runs low the meter shows how many emails are left, and once it is spent it shows the date it renews.
When you review a campaign before sending, the same numbers are checked against your audience, so you'll know before you send whether everyone will receive it.
If a campaign reaches the limit
If your audience is larger than what is left of the allowance, the review step tells you up front — for example, "Only 150 of 200 guests will receive this campaign". You can still send it: the email goes to as many guests as the allowance covers, and the rest are skipped. The campaign's results show how many guests were skipped for this reason.
Once the allowance is fully spent, campaigns cannot be sent until it renews — the review step shows the renewal date.
If automations reach the limit
Automation emails are never lost to the limit. When the allowance runs out, emails that fall due simply wait on hold — the Automations page shows how many are waiting — and they send automatically once the allowance renews. There is nothing you need to do.
When the allowance renews
The allowance resets on the 1st of each month. Unused emails do not carry over into the next month.
Need to send more?
If 1,000 marketing emails a month is not enough for your restaurant, email support@makearezzy.com and we can raise your allowance.
Where to go next
- Email campaigns — writing, sending, and reading the results of one-off campaigns.
- Email automations — marketing emails that send themselves.