When a guest books, they can choose to opt in to marketing email from your restaurant. Make a Rezzy records that choice against their profile so you have a clear, dated record of who has agreed to hear from you.
How guests opt in
The opt-in is offered when the guest books — both on your website booking widget and on the booking form. It is a single tick box, unticked by default, with the wording:
"Email me news, offers and events from this restaurant. I can unsubscribe at any time."
Because it is unticked by default and separate from the booking itself, the guest has to make a deliberate choice — they can book without opting in. This is what keeps the consent meaningful and in line with marketing-email rules.
Where to see a guest's consent
Open a guest's profile and you will see an Email marketing line in their details. It shows one of:
- Consented — they have opted in.
- Opted out — they have opted out.
- Not opted in — they have not made a choice either way.
Where a guest has opted in, the date and where they did it — booking widget or booking form — are shown alongside. This line is read-only: you cannot change a guest's consent from here, because the choice belongs to the guest. Their marketing-consent status is also included when you export your guests.
What consent is used for
Consent is the gate on email campaigns: a campaign can only ever be sent to guests who have opted in, and the check runs again at the moment of sending. Every campaign email carries an unsubscribe link, and a guest who uses it has their consent record updated immediately — the marketing-consent line on their profile changes to opted out.
The consent record is also useful in its own right: it is a dated, sourced log of who has agreed to hear from you, which you can rely on if you run your own marketing through another tool. If you do, treat opting out as final and honour every unsubscribe.
Where to go next
- Guest profiles — where the marketing-consent line sits among a guest's details.
- Finding and exporting guests — pull a list of guests, including their consent status.
- Post-visit follow-up emails — the one email Make a Rezzy does send after a visit.