The analytics dashboard is the single page where you can see how busy your restaurant has been, how busy it is forecasted to be, and how well your website is converting visitors into bookings. This article runs through the layout — the date controls, the two tabs, every summary card, and every chart — so you know what each number is and where it comes from. For how to read what you see, jump to Reading the reports.
Where to find it
- Sign in to manage.makearezzy.com and pick your business.
- Open Analytics under Marketing & Website in the left-hand menu.
Date range and interval
The filter bar at the top sets what every card and chart on the page shows:
- From and To — the date range. Pick any window — the last 7 days, this month, the last quarter, last year. The charts and summary cards update as you change either field.
- Interval — how the line charts bucket the data: Daily, Weekly, Monthly, or Yearly. Pick the one that matches the question you are asking. Daily for last week, weekly or monthly for last year.
Restaurant and Web tabs
A toggle below the date filters switches between two views:
- Restaurant — what is happening inside the restaurant. Covers, bookings, occupancy, revenue, no-shows, and AI-generated insights for the days ahead.
- Web — how your website is performing as a booking channel. Visitors, conversion rate, referrers.
The Restaurant tab at a glance
Summary cards
- Total covers — the total number of guests across all bookings in the selected range, counted up to yesterday. Future dates are excluded from this card so it stays grounded in what has actually happened.
- Total bookings — the number of bookings in the selected range. Includes today and any future dates that fall inside the window.
- Estimated revenue — your average price per head, multiplied by the total covers up to yesterday. Set your average under Business details → Basic so this card reflects what you actually charge.
- No-shows — a predicted no-show count for the range, based on past behaviour rather than confirmed marks.
Charts
- Bookings & covers — daily counts of bookings and forecast covers across the date range. Past dates are actuals; future dates are forecast. Today is marked with a red vertical line so you can tell the two apart at a glance.
- Occupancy — how full the restaurant is, by both covers (seats taken) and tables (tables seated). Shown as a percentage. Helpful for spotting nights that look busy on the booking count but actually have plenty of empty seats — and the other way around.
AI-generated insights
A panel at the bottom of the Restaurant tab summarises the days ahead in plain English, with a per-date card listing the predicted booking count and a short note about what is driving it. Treat this as a quick-glance heads-up rather than a hard forecast — see Reading the reports for how to act on it.
The Web tab at a glance
Summary cards
- Total visitors — unique visitors to your restaurant listing across the selected range.
- Booking conversions — the number of those visitors who completed a booking.
- Conversion rate — booking conversions divided by total visitors, shown as a percentage.
- Tracked events — the total number of tracked interactions across the range (page views, button clicks, and similar).
Charts
- Visitors & conversions — daily visitor count, conversion count, and conversion rate plotted together. A spike in visitors without a matching spike in conversions is the clearest signal that your booking flow is leaking somewhere.
- Visitors by referrer — a pie chart of where your visitors came from across the range. Social, search, direct, links from your own site, and so on.
Where to go next
- Reading the reports — how to interpret each chart and what to do with what you learn.
- Business details — set your average price per head so the revenue card is meaningful.
- Customising the widget — a clean, on-brand widget is one of the simplest levers to pull on conversion rate.